📈 Retail sales and advertising spend
A fictional electronics retailer recorded monthly advertising spend and sales (both in RM thousand) for 36 months. 36 cases, 3 variables. Field: business · level: beginner.
Open in StatLab Download: CSV · Excel (.xlsx, with codebook sheet) · SPSS (.sav, with labels)
What does each variable mean? (codebook)
| Variable | Label | Measure | Value labels | Values |
|---|---|---|---|---|
month | Month number | scale | 1–36, mean 18.50 | |
ad_spend | Advertising spend (RM thousand) | scale | 5.4–39.1, mean 23.89 | |
sales | Sales (RM thousand) | scale | 113.1–317.5, mean 215.29 |
Which analyses suit this dataset?
- Correlation · simple regression — see the case study
- Full case study
Licence
Synthetic data produced by a seeded random process for teaching (no real people or organisations). Released under CC0 1.0 (public domain dedication) by Jupiter2u — free to use, share and adapt.