🛍️ Gender and product preference
A fictional gadget store asked 240 shoppers which of three products they would buy next. 240 cases, 3 variables. Field: business · level: beginner.
Open in StatLab Download: CSV · Excel (.xlsx, with codebook sheet) · SPSS (.sav, with labels)
What does each variable mean? (codebook)
| Variable | Label | Measure | Value labels | Values |
|---|---|---|---|---|
id | Shopper ID | scale | 1–240, mean 120.50 | |
gender | Gender | nominal | 1 = Male, 2 = Female | 2 categories |
product | Preferred product | nominal | 1 = Smartwatch, 2 = Wireless earbuds, 3 = Tablet | 3 categories |
Which analyses suit this dataset?
- Chi-square — see the case study
- Full case study
Licence
Synthetic data produced by a seeded random process for teaching (no real people or organisations). Released under CC0 1.0 (public domain dedication) by Jupiter2u — free to use, share and adapt.