☕ Customer satisfaction survey (Likert scale)
A fictional café chain with three outlets in the Klang Valley ran an 8-item satisfaction questionnaire (1 = strongly disagree … 5 = strongly agree). Item s4 (“I waited too long to be served”) is negatively worded. 220 cases, 10 variables. Field: business · level: beginner.
Open in StatLab Download: CSV · Excel (.xlsx, with codebook sheet) · SPSS (.sav, with labels)
What does each variable mean? (codebook)
| Variable | Label | Measure | Value labels | Values |
|---|---|---|---|---|
id | Customer ID | scale | 1–220, mean 110.50 | |
outlet | Outlet | nominal | 1 = Bangsar, 2 = Shah Alam, 3 = Cyberjaya | 3 categories |
s1 | Food quality was good | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s2 | Drinks were well made | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s3 | Staff were friendly | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s4 | I waited too long to be served | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s5 | The outlet was clean | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s6 | Prices were fair | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s7 | Wi-Fi was reliable | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
s8 | I would recommend this café | ordinal | 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree | 5 categories |
Which analyses suit this dataset?
- Reliability — see the case study
- Full case study
Licence
Synthetic data produced by a seeded random process for teaching (no real people or organisations). Released under CC0 1.0 (public domain dedication) by Jupiter2u — free to use, share and adapt.